Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products - /images-eu.ssl-images-com/images/I/41CLybict0L.jpgSpacerHooked: How to Build Habit-Forming Products - /images-eu.ssl-images-com/images/I/51u47NlT9FL.jpgSpacerHooked: How to Build Habit-Forming Products - /images-eu.ssl-images-com/images/I/51eHYaOTWHL.jpgSpacerHooked: How to Build Habit-Forming Products - /images-eu.ssl-images-com/images/I/51XSldocm7L.jpgSpacerHooked: How to Build Habit-Forming Products - /images-eu.ssl-images-com/images/I/41aToBinTQL.jpgSpacerHooked: How to Build Habit-Forming Products - /images-eu.ssl-images-com/images/I/41jQ1PJq9dL.jpgSpacerHooked: How to Build Habit-Forming Products - /images-eu.ssl-images-com/images/I/31CKZS8Y3qL.jpgSpacerHooked: How to Build Habit-Forming Products - /images-eu.ssl-images-com/images/I/41CLybict0L.jpgSpacer

Passer la souris sur chaque image ou photo pour l´agrandir ...
Marque : - ASIN : 0241184835 - EAN : 9780241184837
Amazon

Mes commandes

Prix conseillé à partir de :   EUR 11,76    
Les prix peuvent varier.

Garantie :   

Quantité disponible :   Neuf : 12    D´occasion : 5        Expédition sous 1 à 2 jours ouvrés

Description

Hooked Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can´t put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our b...



Produits similaires : Hooked How to

Produits similaires